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Small Fish Big Pond? Build A Name For Your Brand With These Tips

submitted on 16 May 2022 by weareeventpeople.co.uk
There are many definitions of a brand or branding - by and large, it relates to a name, term, design, or symbol relating to products or services sold by a business. It's generally an umbrella term for everything that a company is. Technically speaking, the minute a business launches, a brand forms with it. Once there's a name, there's a brand, correct? Yes, but there has to be a story. Something that consumers can emotionally connect with. That's how to get from a small fish in a big pond to one of the big fishes dominating the pond.

Keep on reading to learn how to build a name for your brand.

Interactive, Fun, Engaging
Three staples to branding. Creating a brand that's more than just a logo and a name is one of the gold standards of building a name for your brand. There are numerous, perhaps even endless, ways of creating an interactive, fun, and engaging brand in both the physical and virtual spheres - and it's essential not to neglect the power of face-to-face interactions for building a brand with a strong presence.

To build a brand that people think is fun, engaging, and interactive, business events are the gold standard. Any brand, big or small, can invest in hosting a business event thanks to specialist event companies who are prepared to do all the hard work - follow this link for an example of a company that hires the people to make your dream business event possible http://weareeventpeople.co.uk/. Or, simply attending a trade show or any business event as a guest business will suffice.

It's no secret that most industries are dominated by either digital or virtual strategies and business models. 55% of startups have adopted a digital business strategy, and 38% of businesses have changed their strategy to be nearly entirely digital. In terms of building a name for your brand, there are endless digital marketing strategies that aim to accomplish that, and by and large, it will depend on your demographic. TikTok, for example, has rapidly become one of the leading platforms for consumer engagement and building a brand name - but not every market is going to suit the silly TikTok challenges.

One example: a new fast-fashion company would thrive on TikTok, and a legal firm supporting businesses might thrive on LinkedIn. But that's not to say that LinkedIn content shouldn't be fun and exciting, it's about using the right platform to connect with consumers.

Market research and understanding the best avenues for online engagement will help you get from being a little fish to a big one much quicker.

Build A Community
Following on nicely with fun, engaging, and interactive - building a community is something HubSpot thinks is imperative to building a brand people want to connect with. Whether a product-based or service-based company, building a community builds trust and understanding and can help to create that all-important brand name. You're basically building advocates and ambassadors that will be loyal to your company and excellent for referrals.

One way to build a community is to let consumers be a part of brand development - an excellent strategy for small businesses looking to expand their brand. That could be done by connecting with influencers and vloggers to collaborate and review products or services. Or, it could be through brand ambassadors on Instagram and associated hashtags.

Some brands also find success and manage to build a community through loyalty programmes. Services can create tailored programmes that reward interactions and referrals - consumers will be far more inclined to engage with a brand if they know they're getting something out of it.

What Do Consumers Really Care About?
Ask yourself this, what do consumers really care about? Low prices and stellar services might come to mind but think on a deeper and more emotional level. For example, vegan products and products that collaborate with charities or advocate sustainability really appeal to the modern-day consumer. Service-based companies can still achieve this by supporting charities, but it is arguably easier for product-based companies to connect with consumers on an emotional level.

Why an emotional level? Because science has proven that we're emotional beings that need an emotional connection to something to influence a decision. It's really easy to be aware of current affairs in the world and how you might be able to build a name for your brand by advocating or campaigning against issues around the world. Building a name for your brand won't happen overnight or even over a year. It typically takes years to build a brand that people recognise and connect with - sometimes even a rebrand or two until the best brand springs to life. What is essential - is that companies focus on their brand from the offset to be in the fight of finally becoming the big fish in that big business pond.

 







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