Understanding the Difference Between Packing and Packagingsubmitted on 17 February 2022
There seems to be some confusion regarding the extent and the definition of packing and packaging. Some companies use these terms interchangeably, and it shouldn’t be the case. There are several distinctions between the two terms, and companies need to understand them.
The two processes are related and intertwined but are specialised in terms of their objectives and logistics needs. If you want to know the differences between the two terms, read on.
Packing defined
Packing is a part of the packaging process. This is the step wherein a company prepares products for warehousing or storage, transport, proper handling and delivery fulfilment. Companies specialising in packing usually place products in large cartons or containers depending on the existing agreement with the manufacturing company.
Packing products ensures that the items are protected from damage due to breakage, pilferage, leakage or other similar instances. It involves putting the items in containers, which seals, protects, cushions and weatherproofs them to be stored, handled and delivered to the consumers accordingly. Packing companies usually protect items using shrink wraps, bubble wraps, cartons, boxes, and other similar products. You can click here for further information on contract packing.
Packaging defined
Meanwhile, packaging is defined as the marketing technique wherein companies place their products in appealing packages, which will help them increase their product awareness and loyalty. The process begins with designing and developing suitable containers for their products to attract more people to be loyal to their brand. It also protects the product from breakage due to improper handling, leakage and other similar instances.
A good package includes information about the product and is designed to ensure visual appeal to boost awareness and sales figures. One can say that the package is the product’s silent salesman as it vies to capture and engage the attention of a potential client within seven seconds. It also serves as an advertisement for the brand and further promotes the company.
Differences between packing and packaging
The difference between packing and packaging is far more than the semantics. Here are other points that differentiate them:- Packaging is the actual process behind the design, layout and production of materials to protect the actual product. It creates a primary cover for the product to reach the consumers in the desired state. The packaging also acts as the silent salesman as it acts as the promotional tool that catches a potential buyer’s attention.
- Packing ensures that the products will be appropriately stored and protected in a secure logistics facility as the products await delivery. Packaging, meanwhile, helps identify the brand and secures the company a market share. Packaging also ensures that the label is appropriately placed and detailed information will be conveyed to the clients.
- Working with an experienced third-party logistics company specialising in packing will ensure that your products will be safe and secure. They will also keep overhead costs affordable and help you scale your operations faster.
Takeaway
Both packing and packaging are integral processes in ensuring that your products reach the consumers properly. They are different processes that help boost your products' sales, awareness, and loyalty.
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